Cebu City, Philippines—Stacy Luxe PH and Japan Diamond officially marked the launch of their partnership on September 5 at The Pig & Palm in Cebu, bringing together fashion, luxury, and fine jewelry for an evening celebrating a new proposition in the Philippine diamond market.
Fronted by Stacy Biano, founder of Stacy Luxe PH, the collaboration introduces Japan Diamond’s lab-grown diamond jewelry to the Philippine market, connecting CVD diamond cultivation in India with fine jewelry manufacturing in Japan and Japan Auction House’s international trade network.
The launch marks the beginning of the partnership’s next chapter, with the collection now set to reach consumers primarily through Stacy Luxe PH’s social media channels and live-selling platforms, alongside its existing retail presence at Jess Luxuriesse at Astra.
Diamonds as the Next Chapter for Stacy Luxe
For Biano, entering the diamond category was a natural progression for Stacy Luxe PH and its relationship with its clients.
“Our clients already trust Stacy Luxe PH to bring them beautiful pieces that feel luxurious but still make sense. Diamonds felt like the natural next chapter. Lab-grown diamonds let us offer something timeless and meaningful, while embracing my modern, accessible, and responsible idea of luxury. For me, it’s about showing that you no longer have to choose between beauty and responsibility, you can have both.”
The launch reflects Biano’s evolving vision for Stacy Luxe PH: creating access to pieces that feel aspirational while remaining relevant to the values and purchasing habits of today’s luxury consumer.
Bringing Lab-Grown Luxury Closer to Vis-Min
While the partnership officially launched in Cebu, its ambitions extend beyond the city.
Stacy Luxe PH aims to make Japan Diamond’s lab-grown diamond collection accessible to consumers across the Visayas and Mindanao, creating an alternative to the traditional model of luxury jewelry distribution that has historically centered on Metro Manila.
“Cebu has a sophisticated and growing luxury consumer base,” says Biano. “We want Stacy Luxe PH to be a place where clients can discover jewelry that reflects where luxury is headed, not simply where it has been.”
The partnership is positioned to serve consumers looking for pieces for engagements, milestones, celebrations, and other significant moments, while giving regional clients access to an international diamond supply network through a local luxury platform.
Luxury on Live Commerce and Select Retail
Following the launch, Stacy Luxe PH will focus on bringing Japan Diamond directly to consumers through live selling on its social media channels.
The brand will also work with selected live sellers, inviting them to its dark store to showcase and sell the collection directly to their respective audiences.
For those who prefer an in-person experience, the collection will initially be available through Jess Luxuriesse at Astra, Stacy Luxe PH’s current retail partner.
The limited retail footprint is intentional as the brand enters the market, allowing Stacy Luxe PH to test consumer demand and understand how the local market responds to lab-grown diamond jewelry before expanding its retail presence.
This approach also reflects the changing way consumers discover and purchase luxury, with social commerce and live selling becoming increasingly influential in how brands connect with audiences.
Together, the brands are opening a new conversation around what fine jewelry can look like, and how luxury can be experienced beyond the traditional retail model.
The launch in Cebu is only the beginning.
About Stacy Luxe PH
Founded by Stacy Biano, Stacy Luxe PH is a luxury jewelry brand built around the idea of accessible, circular luxury.
An international ramp model, conservationist, and PADI divemaster, Biano brings together her experience in fashion and her appreciation for the natural world through a jewelry platform that explores a more contemporary approach to luxury.
Through its partnership with Japan Diamond, Stacy Luxe PH is introducing lab-grown diamond fine jewelry to Cebu and working toward greater access across the Visayas and Mindanao.
About Japan Diamond
Japan Diamond is a luxury lab-grown diamond and fine jewelry brand combining CVD diamond cultivation in India with fine jewelry manufacturing in Japan.
Backed by Japan Auction House, the brand’s proposition is built around the strength of its international supply chain, advanced diamond technology, Japanese manufacturing, and quality assurance.
Japan Diamond’s philosophy is expressed through its tagline:
Luxury You Can Trust.
About Japan Auction House
Japan Auction House (JAH) is a Tokyo-based global B2B auction company operating as an official trade division of Rich Diamond Co. Ltd.
With more than two decades of experience in the secondary diamond, jewelry, and luxury assets market, JAH has developed an international trade network across key commercial centers including Tokyo, Hong Kong, Mumbai, and Dubai.
The company works with established sourcing channels, including licensed Japanese pawn shops and antique market auction associations, supporting its global trade operations through authentication, valuation, and quality-focused sourcing.