Boombox Social leveraged a variety of influencers and digital media to promote the launch of Premier the Samgyupsal Cebu’s newest branch in IL Corso. Through collaborations with well-known local food content creators and media outlets, Premier the Samgyupsal hosted a grand opening event and provided vouchers to these individuals for dining in and creating content. In this case study, we will dissect the factors that contributed to the project’s success.
As our clients prepared and organized their grand opening day, BBX conducted media seeding as part of its involvement. BBX produced media kits, offered dining perks to these creators, and consistently posted teaser content to generate online buzz and pique the interest of potential customers through the brand’s Facebook page.
Boombox Social reached out to content creators and media personalities, requesting each creator to post a video or photo across TikTok, Facebook, and Instagram. On average, each influencer made 2-3 posts, resulting in a total of 34 posts for the campaign. Each post included #premierthesamgyupsalilcorso as well as tags to the brand’s social media profiles.
Goals:
The agency successfully partnered with 14 effective content creators who posted content consistently throughout the month following the grand opening event. This effort helped generate buzz and excitement, attracting more viewers and increasing the visibility of the Premier the Samgyupsal brand at its new location.