HOW BOOMBOX SOCIAL HELPED SWITCH TV CREATE AN ONLINE BUZZ WITH A STRATEGIC LAUNCH FRAMEWORK
GETTING IT ON
Choithram Sons Trading Corporation has been an experienced electronics player for a good decade. Their main operation was selling an array of brands to retailers as a concessionaire in department stores. But conflicts with previous suppliers were stifling. That rusty back and forth caused a lot of frustration and made things feel slow and stagnant. So launching their own brand had its appeal, and for other relevant reasons: They’d be able to communicate with direct consumers They’d have more control over the product’s features, design, and identity .
“We decided we needed to import our own brand because we have the volume.” Niraj, marketing manager, explains, “We were pushing the brands of other companies but then there’s not much in terms of profit margin, there’s not much in terms of support.”
That’s how Switch TV came to life, with an interesting USP that would definitely appeal to the local market: high-quality smart TVs for an affordable price. To conquer the masses in times of pandemics and lockdowns meant one sure thing: the transition to the digital realm. But establishing an online presence isn’t easy nor straightforward. They needed to:
- Introduce the new product online
- Link it into an e-commerce shop
- Getting people’s eyes on it Creating that initial intrigue so those eyes actually want it…And buy!
BOOMBOX MEDIA AND THEIR LAUNCH FRAMEWORK APPLICATION
With a ready product and a desire to launch in a short period of time, Switch approached Boombox. They fired back proposing a solid action plan that took into account the ideal launch period. This meant they had to start the campaign ideation fast. So they did. They implemented their newly devised framework, which they could then test for the first time with Switch’s launch. This included:
- strategic planning of advertising plans
- the creation of both organic and sponsored posts
- content for the Facebook page
- a sparkly new website and online shop
EXCITING WORKDAYS AND MANY ‘MAKING THE SWITCH’
RIO in 5 months
The workdays at Switch are now much more pleasant. Conversations with happy customers replace the hassle of negotiating with lagging suppliers. And, control over the brand allows a more important place for creativity. At the Switch office, they’re now enjoying coming up with new ideas and features for future products or upgrades. The collaboration with Boombox and their specific framework definitely helped cater to this improvement. Its impact showing fruition so early in the campaign brought a nice jolt for the brand owners. .
“We didn’t expect to have such good responses, especially so fresh out of launching,” Niraj says, “What makes it more satisfying is the feedback we get. It was pretty routine at work before. But now it’s really exciting. We interact with different customers every day, and we want to do better because we’re happy with the responses we get. They’re really happy and satisfied, and we have great reviews.” Niraj smiles.
Switch TV’s investment in Boombox paid for itself only after one month. –
“The collaboration was pretty easy. They were very flexible and very open to suggestions. They’re definitely willing to get to work. They’re looking at this partnership in the long term, and so are we.”
Your success is our success. How can we best add value to your business?
“Boombox Social being the best partner”
“How I can focus on my core business”
“Boombox Social’s Quality of Content Creation”