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The New Normal of Business

by | Sep 2, 2021

In this convenience-focused society, e-commerce has become a vital component of businesses. It gives companies the ability to reach more customers than traditional retail reaches. From startups, small businesses right through the known brands, many are turning to e-commerce. And according to a recent study by PayPal Canada, two in three (67%) small businesses now accept online payment, with just under half (47%) having adopted this since Covid-19 was declared a global pandemic in March. E-commerce has saved businesses during the COVID-19 crisis and has become the fastest-growing retail market, with people making their purchases online.

Defining E-Commerce

E-commerce is the buying and selling of goods or services via the internet and money and data transfer to complete sales. It’s also known as electronic commerce, internet commerce, or simply online selling.

The Paradigm Shift

The recent outbreak of COVID-19 has become a factor in the dramatic changes in the current business climate. To compete, companies are now considering leaping into e-commerce to sell to their customers. Customers love the ease of online purchasing. Convenience is what people are looking for, and it’s not a question of why so many physical businesses are transitioning to the digital sphere. Online commerce also makes purchases for customers simpler, faster, and less time-consuming, allowing for 24-hour sales, quick delivery, and easy returns. The limitation of movements such as home isolations, restrictions, and travel bans is also a factor that contributes to the increasing number of online sellers and buyers available.

From Offline to Online

E-commerce is driving change at unprecedented rates in the industry, offering endless opportunities for businesses online. Digitalization helps firms have a personality and company image; compete in the global market; minimize expenses. As an entrepreneur, you want to push your business’s ability to reach more customers than traditional retail. And marketing firms can help you with that. Cebu-based digital marketing agency, Boombox Social, has helped local businesses transition from selling in corner shops to promoting online shopping. Boombox Social has already helped businesses set up their e-commerce, develop their websites, and increase their online impressions.

Improves Company Image

As companies start to establish digital operations and presence for their audience, the online marketplaces can create rich user profiles that allow them to personalize the products offered and make suggestions for other products that they might find interesting.

Better Customer Support

Switching offline to online improves the customer experience by making shoppers feel understood, increasing brand loyalty odds. Allowing owners to answer questions and solve problems from customers without taking so much time.

Minimize Expenses

And since brick and mortar is no longer required, digital sellers can launch online stores with minimal startup and operating costs. That means no building to construct, no vehicles to purchase, and lesser staff to hire.

Compete in the Global Market

Having a good website, you can have thousands or even more people visiting your online store. And being available online creates an advantage for you for customers to shop any time and anywhere.

The Importance of SEO

Today’s consumers rely on search engines to find the products and services that they need. Regardless of what your business is, having Search Engine Optimization is the best way to attract customers. Search Engine Optimization (SEO) is a “new age” marketing technique. It helps with the exposure of your brand. It helps in increasing both the quality and quantity of your website traffic. Although SEO is an intangible marketing service and somehow overlooked, SEO is a necessity as it is a great way to increase your sales and grow your business. Learning all about SEO and how it works can be overwhelming. And the basic practice of SEO is achievable. However, hiring a professional can provide you with high-quality, long-lasting results. How? Easy, contact the experts. Boombox Social offers SEO that specializes in On-Page SEO and Technical SEO for your business to compete in the online market. Why do you need to prioritize technical SEO? Well, technical SEO allows search engines like Google to know that your website is of high value. It prompts the search engines to rank your website higher, making it essential. And technical SEO ensures that your website meets the requirements in presenting users with the best possible results for their chosen keywords.

Increases Website Traffic

While paid advertising, social media, and even word of mouth can boost traffic to the website, search engines drive the most traffic. Driving traffic to your website will help you turn your website visitors into leads and convert those leads into customers. With SEO services, potential customers will find your business by simply searching for what you offer as to what they need.

Better User Experience

Customers know what they want, and SEO aims to provide searchers with information that answers their queries in fewer clicks, quickly and easily. And a good SEO incorporates a better user experience supporting it to work in the brand’s favor.

Builds Credibility

The goal of any experienced SEO is to build a strong foundation for your website. It intends to establish a neat and user-friendly website that’s easily discoverable in search.

The Future of E-Commerce

In the ever-changing business industry, it’s hard to predict what the future of business will be. Uncertainty will be the only definite thing but with the collected data, information, and business patterns, E-commerce will thrive in the upcoming years.