Being viral is one big thing of content creation but keeping up with the standard and staying relevant is a challenge.
Social media platforms like Instagram, Youtube, and Tiktok tend to have micro celebrities that do not get the hook. According to ConvertKit, nearly half of the creators indicated that being a creator is their full-time occupation. One in 10 creators are in it just for fun and label themselves as “hobbyist” and 43% of people run their creator business on the side or part-time job.
Why do some creators quit?
Former creators have found a more stable business that does not need them to be the only one in the spotlight. Other times, it is the burnout of looking for something creative and new for the public.
How To Keep Going?
This is why creators and businesses choose to get extra help. Working with a team that allows them to stay visible without having to handle everything on their own. Instead of worrying about what to post next, they can focus on building their brand or improving their product while the content side is managed for them.
For those who prefer to stay hands-on, using tools can make the process more manageable like scheduling tools such as Buffer or Notion help plan and automate posts in advance. This reduces the need to constantly be online and makes consistency easier to maintain.